eCommerce: Market Category Split

eCommerce Revenue Split by Category in Greece 2023

What categories lead the Greek eCommerce market in revenue for 2023? Explore the distribution of revenue among key sectors in our article.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Greece 2023

in %

How is Revenue Distributed Across Key Market Segments in the Greek eCommerce Market 2023?

In 2023, the Greek eCommerce market displayed a varied distribution of revenue across different product categories, providing insight into consumer preferences within the country. Hobby & Leisure emerged as the dominant category, claiming 25.7% of the total eCommerce market revenue. This high percentage underscores a significant consumer demand for Hobby & Leisure products in Greece. Electronics followed behind, securing 21.2% of the market revenue, indicating a strong interest in electronic goods among Greek shoppers. The Fashion category also stood out, capturing 17.7% of the market share. Furniture & Homeware accounted for 11.7% of the revenue, while Care Products and DIY products contributed 9.4% and 9.0%, respectively, showcasing a moderate level of demand within the market. Grocery items held the smallest share at 5.2%, suggesting a lower adoption of online grocery shopping among the Greek population compared to other categories. This revenue split highlights the diverse market structure of the Greek eCommerce landscape in 2023.

Main Facts: 2023 Greek eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Greek eCommerce market of 2023, Hobby & Leisure leads with a significant 25.7% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 21.2% of the eCommerce Market, while Fashion closely follows at 17.7%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in Greece.

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more relevant insights from
our partner Mastercard.