eCommerce: Market Category Split

eCommerce Revenue Split by Category in Hungary 2023

What categories dominate the Hungarian eCommerce market in 2023? Here is a breakdown of the revenue split by category.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Hungary 2023

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How is Revenue Distributed Across Key Market Segments in the Hungarian eCommerce Market 2023?

In 2023, the Hungarian eCommerce market displayed a varied distribution of revenue across different product categories, providing insights into consumer preferences within the country. Hobby & Leisure emerged as the dominant category, claiming a significant share of 25.5% of the total eCommerce market, indicating a strong consumer demand for products in this category in Hungary. Electronics followed behind, securing 21.2% of the market revenue, highlighting a substantial interest in electronic goods among Hungarian shoppers. The Fashion category also stood out, capturing 17.9% of the market, showcasing a considerable appetite for clothing and accessories in the Hungarian eCommerce landscape. Furniture & Homeware accounted for 11.7% of the market, indicating a notable interest in home-related products. Care Products and DIY both contributed to the market with 9.4% and 9.1%, respectively, reflecting a moderate demand for these categories. Grocery, on the other hand, held the smallest share at 5.2%, suggesting a lower adoption of online grocery shopping among the Hungarian population compared to other categories.

Main Facts: 2023 Hungarian eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Hungarian 2023 eCommerce market, Hobby & Leisure leads with a significant 25.5% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 21.2% of the eCommerce Market, while Fashion closely follows at 17.9%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in Hungary.

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more relevant insights from
our partner Mastercard.