eCommerce: Market Category Split

eCommerce Revenue Split by Category in Indonesia 2023

What are the revenue shares of different categories in the Indonesian eCommerce market in 2023? Explore the breakdown in our article.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Indonesia 2023

in %

How is Revenue Distributed Across Key Market Segments in the Indonesian eCommerce Market 2023?

In 2023, the Indonesian eCommerce market displayed a specific distribution of revenue across various product categories, providing insight into consumer preferences within the country. Electronics emerged as the dominant category, claiming the largest share of revenue at 31.1%, indicating a significant demand for electronic products among Indonesian online shoppers. Fashion followed behind, securing 22.6% of the market revenue, highlighting a strong interest in the latest fashion trends within the Indonesian eCommerce landscape. Grocery products accounted for 13.8% of the market, reflecting a notable portion of consumer spending on essential items. Furniture & Homeware captured 11.6% of the market, showcasing a considerable interest in home decor and furnishings. Hobby & Leisure products contributed 10.3% to the market, indicating a substantial market for recreational items. Care Products and DIY categories held smaller shares at 5.9% and 4.7%, respectively, suggesting a lower adoption rate for online shopping in these categories among the Indonesian population compared to others.

Main Facts: 2023 Indonesian eCommerce Revenue Split by Key Market Categories

  • Electronics dominates: In the Indonesian eCommerce market of 2023, Electronics leads with a significant 31.1% revenue share, indicating a strong demand for electronic products.
  • Fashion and Grocery follow: Fashion accounts for 22.6% of the eCommerce Market, while Grocery closely follows at 13.8%, reflecting diverse consumer interests in Indonesia.
  • Smaller Segments: DIY remains the smallest category at 4.7%, indicating lower adaptation to online DIY shopping in the Indonesian eCommerce market.

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more relevant insights from
our partner Mastercard.