eCommerce: Market Category Split

eCommerce Revenue Split by Category in Spain 2023

What categories lead the revenue distribution in the Spanish eCommerce market of 2023? Here is a breakdown of the top performers.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Spain 2023

in %

How is Revenue Distributed Across Key Market Segments in the Spanish eCommerce Market 2023?

In 2023, the Spanish eCommerce market displayed a dynamic distribution of revenue across various product categories, providing insight into consumer preferences within the country. Hobby & Leisure emerged as the leading category, commanding 23.5% of the total eCommerce market, indicating a strong consumer interest in this segment. Electronics followed closely behind, capturing 22.9% of the market revenue, highlighting the popularity of electronic products among Spanish shoppers. Fashion secured a significant share of 19.4%, showcasing the importance of the apparel industry in the eCommerce landscape. Furniture & Homeware accounted for 11.4% of the market, indicating a steady demand for home-related products. Care Products and DIY both held moderate shares of 8.9% and 8.7%, respectively, reflecting consumer interest in health and self-improvement items. Grocery represented the smallest segment with 5.3% of the market, suggesting a lower adoption of online grocery shopping compared to other categories within the Spanish eCommerce market.

Main Facts: 2023 Spanish eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Spanish 2023 eCommerce market, Hobby & Leisure leads with a significant 23.5% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 22.9% of the eCommerce Market, while Fashion closely follows at 19.4%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.3%, indicating lower adaptation to online food shopping in Spain.

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Mastercard

Click here for
more relevant insights from
our partner Mastercard.