eCommerce: Market Category Split
eCommerce Revenue Split by Category in Switzerland 2023
What are the top revenue-generating categories in the Swiss eCommerce market of 2023? Explore the distribution in our upcoming article.
Article by Kimberley Vesting | June 19, 2024Download
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eCommerce Revenue Split by Category in Switzerland 2023
How is the 2023 Revenue Distributed Across Key Market Segments in the Swiss eCommerce Market?
In 2023, the Swiss eCommerce market displayed a dynamic distribution of revenue across various product categories, providing insights into consumer preferences within the country. Hobby & Leisure emerged as the leading category, commanding a significant 24.0% share of the total eCommerce market, indicating a strong consumer interest in this segment. Electronics followed closely behind, capturing 21.7% of the market revenue, highlighting the popularity of electronic products among Swiss shoppers. Fashion also played a prominent role, securing a substantial 20.0% share of the market, reflecting the Swiss population's keen interest in fashion items. Furniture & Homeware accounted for 11.3% of the market, showcasing a steady demand for home-related products. Care Products and DIY categories contributed 9.1% and 8.7%, respectively, demonstrating moderate consumer interest in these segments. Grocery, with a share of 5.2%, represented the smallest category in terms of revenue, suggesting a lower adoption of online grocery shopping among Swiss consumers compared to other product categories.
Main Facts: 2023 Swiss eCommerce Revenue Split by Key Market Categories
- Hobby & Leisure dominates: In the Swiss 2023 eCommerce market, Hobby & Leisure leads with a significant 24.0% revenue share.
- Electronics and Fashion follow: Electronics accounts for 21.7% of the eCommerce Market, while Fashion closely follows at 20.0%, reflecting diverse consumer interests.
- Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in Switzerland.
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