eCommerce: Market Category Split

eCommerce Revenue Split by Category in Switzerland 2023

What are the top revenue-generating categories in the Swiss eCommerce market of 2023? Explore the distribution in our upcoming article.

Article by Kimberley Vesting | June 19, 2024

Download

Coming soon

Share

eCommerce Revenue Split by Category in Switzerland 2023

in %

How is the 2023 Revenue Distributed Across Key Market Segments in the Swiss eCommerce Market?

In 2023, the Swiss eCommerce market displayed a dynamic distribution of revenue across various product categories, providing insights into consumer preferences within the country. Hobby & Leisure emerged as the leading category, commanding a significant 24.0% share of the total eCommerce market, indicating a strong consumer interest in this segment. Electronics followed closely behind, capturing 21.7% of the market revenue, highlighting the popularity of electronic products among Swiss shoppers. Fashion also played a prominent role, securing a substantial 20.0% share of the market, reflecting the Swiss population's keen interest in fashion items. Furniture & Homeware accounted for 11.3% of the market, showcasing a steady demand for home-related products. Care Products and DIY categories contributed 9.1% and 8.7%, respectively, demonstrating moderate consumer interest in these segments. Grocery, with a share of 5.2%, represented the smallest category in terms of revenue, suggesting a lower adoption of online grocery shopping among Swiss consumers compared to other product categories.

Main Facts: 2023 Swiss eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Swiss 2023 eCommerce market, Hobby & Leisure leads with a significant 24.0% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 21.7% of the eCommerce Market, while Fashion closely follows at 20.0%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in Switzerland.

Explore Our Database

Can’t get enough of eCommerce data? Find out specifics about stores, marketplaces, product categories, markets, and companies in our dedicated ranking sections. Check the links below!

Countries & Product Categories

With our eCommerce country and product category profiles, you can explore the market's revenue development, revenue forecast, or online share.

Mastercard

Click here for
more relevant insights from
our partner Mastercard.

Need more eCom data?

Try our eCom intelligence solution.

Get access
Need more eCom data?

Try our eCom intelligence solution.

Get access
Mastercard

Click here for
more relevant insights from
our partner Mastercard.