eCommerce: Market Category Split
eCommerce Revenue Split by Category in the Netherlands 2023
What categories dominate the Dutch eCommerce market in 2023? Here is a breakdown of the revenue split by category.
Article by Kimberley Vesting | June 19, 2024Download
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eCommerce Revenue Split by Category in the Netherlands 2023
How is the 2023 Revenue Distributed Across Key Market Segments in the Dutch eCommerce Market?
In 2023, the Dutch eCommerce market displayed a dynamic distribution of revenue across various product categories, shedding light on consumer preferences within the country. Hobby & Leisure emerged as the dominant category, claiming 24.0% of the total market revenue, indicating a strong consumer demand for products in this category. Electronics followed closely behind, securing 21.6% of the market share, highlighting a significant interest in electronic goods among Dutch online shoppers. Fashion also played a substantial role, capturing 19.9% of the market, showcasing a keen interest in clothing and accessories. Furniture & Homeware accounted for 11.4% of the market revenue, indicating a steady demand for home-related products. Care Products and DIY contributed 9.1% and 8.8%, respectively, showing a moderate level of interest in these categories. Grocery, on the other hand, represented the smallest share at 5.2%, suggesting a lower adoption of online grocery shopping among the Dutch population compared to other categories.
Main Facts: 2023 Dutch eCommerce Revenue Split by Key Market Categories
- Hobby & Leisure dominates: In the Dutch eCommerce market of 2023, Hobby & Leisure leads with a significant 24.0% revenue share.
- Electronics and Fashion follow: Electronics accounts for 21.6% of the eCommerce Market, while Fashion closely follows at 19.9%, reflecting diverse consumer interests.
- Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in the Dutch market.
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