eCommerce: Market Category Split

eCommerce Revenue Split by Category in the Netherlands 2023

What categories dominate the Dutch eCommerce market in 2023? Here is a breakdown of the revenue split by category.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in the Netherlands 2023

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How is the 2023 Revenue Distributed Across Key Market Segments in the Dutch eCommerce Market?

In 2023, the Dutch eCommerce market displayed a dynamic distribution of revenue across various product categories, shedding light on consumer preferences within the country. Hobby & Leisure emerged as the dominant category, claiming 24.0% of the total market revenue, indicating a strong consumer demand for products in this category. Electronics followed closely behind, securing 21.6% of the market share, highlighting a significant interest in electronic goods among Dutch online shoppers. Fashion also played a substantial role, capturing 19.9% of the market, showcasing a keen interest in clothing and accessories. Furniture & Homeware accounted for 11.4% of the market revenue, indicating a steady demand for home-related products. Care Products and DIY contributed 9.1% and 8.8%, respectively, showing a moderate level of interest in these categories. Grocery, on the other hand, represented the smallest share at 5.2%, suggesting a lower adoption of online grocery shopping among the Dutch population compared to other categories.

Main Facts: 2023 Dutch eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Dutch eCommerce market of 2023, Hobby & Leisure leads with a significant 24.0% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 21.6% of the eCommerce Market, while Fashion closely follows at 19.9%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.2%, indicating lower adaptation to online food shopping in the Dutch market.

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more relevant insights from
our partner Mastercard.