eCommerce: Net Sales Distribution Among Top Stores

Revenue Distribution Among the Top 100 Hungarian Online Stores 2023

How was the revenue distributed among the top stores in the Hungarian eCommerce market in 2023? Uncover the insights in our upcoming article.

Article by Wenhui Li | September 04, 2024

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Revenue Distribution Among the Top 100 Hungarian Online Stores 2023

in %

How Was the eCommerce Revenue Distributed among the Top Hungarian Stores in 2023?

In 2023, the distribution of net sales within the Hungarian eCommerce market revealed an interesting landscape of market power among the top retailers. The top 1-5 stores commanded a significant 24.8% share of the total net sales, showcasing their dominance in the industry. This concentration of market power underscores the influence and scale these leading retailers possess in attracting and retaining customers. Following closely behind, the next tier of retailers, ranked 6-25, held a substantial 39.2% share of the net sales, indicating a competitive but slightly lesser market capture compared to the top 5. This suggests a landscape where mid-sized retailers compete fiercely among themselves, each vying for a larger market share. Moving down the hierarchy, the top 26-100 stores accounted for 36.1% of the net sales, showcasing a dispersed market presence among a larger group of competitors. This segment possibly caters to more specialized consumer segments or niche markets, highlighting the diversity within the Hungarian eCommerce market.

Main Facts: Net Sales Distribution among the Top Hungarian eCommerce Stores in 2023

  • Dominant Leaders: In the Hungarian eCommerce market of 2023, the top 1-5 stores commanded a significant portion with 24.8% of net sales.
  • Significant Middle Tier: The top 6-25 stores held a substantial 39.2% share, showcasing their strong market presence.
  • Fragmented Lower Tier: The top 26-100 stores collectively managed 36.1% of net sales, indicating a more dispersed market influence.

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