eCommerce: Net Sales Distribution Among Top Stores

Revenue Distribution Among the Top 100 New Zealand Online Stores 2023

How was the revenue distributed among the top stores in the New Zealand eCommerce market in 2023? Uncover the insights in our upcoming analysis.

Article by Wenhui Li | September 04, 2024

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Revenue Distribution Among the Top 100 New Zealand Online Stores 2023

in %

How Was the eCommerce Revenue Distributed among the Top Stores in the New Zealand Market in 2023?

In 2023, the distribution of net sales within the New Zealand eCommerce market revealed a notable concentration of market power among the top retailers. The top 1-5 stores collectively captured a significant 40.3% of the total net sales, showcasing their dominant position in the industry. This substantial share signifies the considerable scale and influence these major players wield in attracting and retaining customers. Following closely behind, the next tier of retailers, ranked 6-25, held a 29.8% share of the net sales, indicating a competitive landscape among these mid-sized retailers. While substantial in their own right, they lack the market dominance of the top 5. Moving down the hierarchy, the top 26-100 stores accounted for 29.9% of the net sales, showcasing a dispersed market presence among a larger group of competitors. This segment possibly caters to more specialized consumer segments or niche markets, highlighting the diverse nature of the eCommerce landscape in New Zealand.

Main Facts: Net Sales Distribution among the Top New Zealand eCommerce Stores in 2023

  • Dominant Leaders: In the New Zealand eCommerce market of 2023, the top 1-5 stores commanded a majority with 40.3% of net sales.
  • Significant Middle Tier: The top 6-25 stores held a considerable 29.8% share, demonstrating their robust presence.
  • Fragmented Lower Tier: The top 26-100 stores collectively managed 29.9% of net sales, indicating a more dispersed market influence.

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