eCommerce: Net Sales Distribution Among Top Stores

Revenue Distribution Among the Top 100 Nigerian Online Stores 2023

How was the revenue distributed among the top eCommerce stores in the Nigerian eCommerce market in 2023? Uncover the insights in our article.

Article by Wenhui Li | September 04, 2024

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Revenue Distribution Among the Top 100 Nigerian Online Stores 2023

in %

How Was the eCommerce Revenue Distributed among the Top Nigerian Stores in 2023?

In 2023, the eCommerce landscape in Nigeria showcased an interesting distribution of net sales among the top eCommerce stores in the market. The data reveals that the top 1-5 stores accounted for the majority share, with 38.5% of the net sales of the top 100 stores. Following on the next position were the stores ranked 6-25, which held a significant portion of 32.2% of the net sales. Surprisingly, the stores ranked 26-100 also played a substantial role, capturing 29.3% of the net sales in the Nigerian eCommerce market. This distribution highlights the competitive nature of the eCommerce sector in Nigeria, with a few top players dominating the market while also leaving room for a considerable number of stores to secure a significant share of sales. The data suggests a diverse landscape where both established and emerging players have the opportunity to thrive and compete for a share of the growing eCommerce market in Nigeria.

Main Facts: Net Sales Distribution among the Top Nigerian eCommerce Stores in 2023

  • Top 1-5 stores accounted for 38.5% of the net sales distribution in the Nigerian eCommerce market in 2023.
  • Stores ranked 6-25 held a share of 32.2% of the net sales of the top 100 stores.
  • The net sales distribution among stores ranked 26-100 amounted to 29.3% in the Nigerian market in 2023.

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