eCommerce: Top 5 Marketplaces

Top 5 Consumer Electronics Online Marketplaces Worldwide by GMV 2023

Which eCommerce platforms dominated the Consumer Electronics market by GMV in 2023? Explore the top 5 leaders in our upcoming analysis.

Article by Wenhui Li | June 13, 2024

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Top 5 Consumer Electronics Online Marketplaces Worldwide by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Global Consumer Electronics Market by GMV in 2023?

In 2023, the U.S. Consumer Electronics eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the market leader with a GMV of US$202.4 billion, solidifying its position as a dominant player in the industry. Following closely behind, JD.com secured the second spot with a GMV of US$125.3 billion, demonstrating its significant market share. Pinduoduo, Tmall, and Taobao also showcased substantial GMV figures of US$57.0 billion, US$49.4 billion, and US$40.5 billion, respectively. These platforms have successfully capitalized on the growing demand for consumer electronics, leveraging their user base and technological capabilities to drive sales and revenue. The data underscores the dynamic nature of the eCommerce landscape, with key players vying for market share and consumer attention in the lucrative consumer electronics sector.

Main Facts: 2023's Top 5 Consumer Electronics eCommerce Marketplaces worldwide by GMV

  • Market Leader: Amazon dominates the global Consumer Electronics market in 2023 with a GMV of US$202.4 billion, solidifying its position as the top eCommerce marketplace in this category.
  • Runner-Up: JD.com follows closely behind Amazon with a GMV of US$125.3 billion, showcasing its strong presence and competitiveness in the global consumer electronics eCommerce sector.
  • Emerging Players: Pinduoduo, Tmall, and Taobao make their mark in the global Consumer Electronics market with GMVs of US$57.0 billion, US$49.4 billion, and US$40.5 billion respectively, positioning themselves as key players to watch in the industry.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).