eCommerce: Top Countries by Market Size

Top 5 Countries by eCommerce Revenue in The Personal Care Market 2023

Which countries dominate the eCommerce Personal Care market in 2023? Discover the top players in this lucrative industry.

Article by Patrick Nowak | June 19, 2024

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Top 5 Countries by eCommerce Revenue in The Personal Care Market 2023

in million US$

Which Countries Lead the 2023 eCommerce Personal Care Market by Market Size?

In 2023, the eCommerce Personal Care market showcased a clear hierarchy in terms of market revenue, with Greater China emerging as the dominating country with a market size of US$81.7 billion. This staggering figure solidifies Greater China's position as the largest national market in the eCommerce Personal Care sector. Following closely behind is the U.S., with a market size of US$55.2 billion, indicating a substantial consumer base and robust eCommerce infrastructure. The U.K., South Korea, and Japan also made significant contributions to the market, albeit with lower figures. The UK reported a market size of US$6.5 billion, South Korea with US$5.8 billion, and Japan with US$5.0 billion. These numbers underscore the varying levels of market penetration and consumer purchasing power across these economies, highlighting the diverse landscape of the eCommerce Personal Care market in 2023.

Main Facts: 2023 Market Size of Top 5 Countries in eCommerce Personal Care Market

  • Greater China Dominance: Leads the eCommerce Personal Care market with a substantial size of US$81.7 billion, showcasing a strong consumer base and market presence.
  • U.S. Market Strength: Holds the second-largest market size at US$55.2 billion, indicating a significant market share and consumer demand for Personal Care products.
  • Smaller Markets: The UK, South Korea, and Japan have smaller market sizes, highlighting regional differences in consumer preferences and spending habits within the Personal Care eCommerce sector.

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more relevant insights from
our partner Mastercard.