eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in Japan by GMV 2023

Which marketplaces have dominated the Japanese eCommerce market by GMV in 2023? Explore the top performers in our upcoming article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in Japan by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of Japanese Market by GMV in 2023?

In 2023, the Japanese eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the leader in the market with a remarkable GMV of US$68.2 billion, solidifying its position as a dominant player. Following closely behind, Rakuten secured the second spot with a GMV of US$28.0 billion, demonstrating its strong presence in the industry. Additionally, au PAY showcased substantial GMV of US$9.2 billion, highlighting its growing influence in the Japanese eCommerce landscape. Moreover, Mercari and Taobao also displayed noteworthy GMV figures of US$5.9 billion and US$5.2 billion, respectively, indicating their significant contributions to the market. Overall, the data underscores the dynamic nature of the Japanese eCommerce sector and the fierce competition among the top players for market share and consumer engagement.

Main Facts: 2023's Top 5 Japanese eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the Japanese eCommerce market with a GMV of US$68.2 billion, solidifying its position as the top marketplace in the region for 2023.
  • Runner-Up: Rakuten follows closely behind with a GMV of US$28.0 billion, showcasing its strong presence and competitiveness in the Japanese eCommerce landscape.
  • Emerging Players: au PAY, Mercari, and Taobao make their mark in the Japanese market with GMVs of US$9.2 billion, US$5.9 billion, and US$5.2 billion respectively, highlighting their growing influence and potential for further growth.

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Can’t get enough of eCommerce data? Find out specifics about stores, marketplaces, product categories, markets, and companies in our dedicated ranking sections. Check the links below!

Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).