eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in South Africa by GMV 2023

Which eCommerce marketplace dominated the South African market with a GMV of US$1,156.7 million in 2023? Discover more insights in our upcoming article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in South Africa by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of South Africa's Market by GMV in 2023?

In 2023, the South African eCommerce market witnessed significant Gross Merchandise Volume (GMV) figures, showcasing the competitive landscape among the top platforms. Takealot emerged as the market leader with a remarkable GMV of US$1,156.7 million, solidifying its position as a preferred choice for consumers. Following closely behind, bidorbuy secured the second spot with a GMV of US$105.3 million, demonstrating its strong presence in the market. Makro and Ubuy also showcased substantial GMV figures of US$100.0 million and US$26.9 million, respectively, highlighting their contribution to the eCommerce sector. Zando, with a GMV of US$22.1 million, displayed promising growth potential, indicating its ability to attract a growing customer base. The data underscores the dynamic nature of the South African eCommerce market, with key players vying for market share and consumer attention.

Main Facts: 2023's Top 5 South African eCommerce Marketplaces by GMV

  • Market Leader: Takealot dominates the South African eCommerce market with a GMV of US$1,156.7 million in 2023, solidifying its position as the top marketplace in the region.
  • Runner-Ups: Following Takealot, bidorbuy and Makro emerge as strong contenders with GMVs of US$105.3 million and US$100.0 million respectively, showcasing their significant market presence.
  • Emerging Players: Ubuy and Zando make their mark in the South African eCommerce landscape with GMVs of US$26.9 million and US$22.1 million, positioning themselves as emerging powers in the market.

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