eCommerce: Top 5 Marketplaces

Top 5 Online Marketplaces in the United Kingdom by GMV 2023

Which marketplaces have dominated the UK eCommerce market by GMV in 2023? Discover the top performers in our upcoming article.

Article by Wenhui Li | June 13, 2024

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Top 5 Online Marketplaces in the United Kingdom by GMV 2023

in million US$

Which eCommerce Marketplaces Are the Leaders of UK's Market by GMV in 2023?

In 2023, the U.K.'s eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the dominant player with a staggering GMV of US$61.3 billion, solidifying its position as the market leader. Following closely behind, eBay secured the second spot with a GMV of US$12.3 billion, demonstrating its significant presence in the eCommerce landscape. Vinted and AliExpress also showcased substantial GMV figures of US$1.7 billion and US$1.5 billion, respectively, highlighting their growing influence in the market. Lastly, Etsy rounded up the top five with a GMV of US$1.2 billion, underscoring its successful performance in the UK eCommerce sector. The data reflects the dynamic nature of the UK eCommerce market and the fierce competition among the top players vying for consumer attention and market share.

Main Facts: 2023's Top 5 UK eCommerce Marketplaces by GMV

  • Market Leader: Amazon dominates the UK eCommerce market with a staggering GMV of US$61.3 billion in 2023, solidifying its position as the top marketplace in the region.
  • Runner-Up: eBay follows behind Amazon with a GMV of US$12.3 billion, showcasing a significant market presence but still trailing the leader by a considerable margin.
  • Rising Stars: Vinted, AliExpress, and Etsy emerge as strong contenders in the UK eCommerce landscape with GMVs of US$1.7 billion, US$1.5 billion, and US$1.2 billion respectively, highlighting their growing influence in the market.

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Marketplace Rankings

Check our detailed marketplace rankings, categorizing both pure and hybrid marketplaces by their Gross Merchandise Value (GMV).