Top 5 Payment Providers Offered by Greek Online Stores 2023

What are the Top 5 Payment Providers in the Greek eCommerce Market Offered by Online Stores in 2023?

In the Greek eCommerce market of 2023, payment provider penetration (percentage of stores offering the provider among available payment methods) showcases a clear hierarchy dominated by traditional card services. VISA leads the market with an impressive 95.9% penetration rate, closely followed by Mastercard at 95.6%. These high penetration rates highlight the strong trust and widespread acceptance of these card providers within the Greek eCommerce sector. Cash on delivery holds a significant presence as well, with a penetration rate of 79.8%, indicating a preference for this traditional payment method among Greek consumers. Bank transfer/cash in advance follows closely behind with a penetration rate of 77.7%, showcasing the continued reliance on more conventional payment options. In contrast, PayPal represents the e-wallet sector with a penetration rate of 62.7%, reflecting the growing trend towards digital payment solutions in Greece. The data from 2023 illustrates the evolving landscape of digital payments in Greece, with traditional card providers maintaining dominance while newer digital methods like e-wallets gain traction, driven by consumer demand for convenience and innovation in payment technologies.

Main Facts: Dominant Payment Providers in Greek eCommerce Market 2023

• VISA and Mastercard dominate the Greek eCommerce market with penetration rates of 95.9% and 95.6% respectively in 2023.
• Cash on delivery remains a popular payment method with a penetration rate of 79.8%.
• Bank transfer/cash in advance and PayPal follow closely behind with penetration rates of 77.7% and 62.7% respectively.