Food & Personal Care market in Thailand

Name: eCommerce Market Analytics: Household Paper eCommerce in Thailand
Creator: ecommerceDB

The Thai Food & Personal Care eCommerce market is predicted to reach US$10,152.1 million by 2023 and accounts for 48.6% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.1%, resulting in a projected market volume of US$16,584.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development

Market development

eCommerce revenue development in the Household Paper market in Thailand

The Thai Household Paper eCommerce market is predicted to reach US$60.6 million by 2023 and accounts for 5.4% of the Household Care eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.5%, resulting in a projected market volume of US$115.5 million by 2027. The Household Paper eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Cleaners, Laundry Care, Other Household Care, Paper Tissues, Polishes, Room Scents & Insecticides, and Toilet Paper.

eCommerce revenue development in the Household Paper market in Thailand

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	73.9	85.6	45.8	97.0	80.8	9.7	81.5	95.2
AOV (in US$)	80.1	94.8	23.7	62.9	17.2	61.6	21.6	62.7
CVR (in %)	73.9	85.6	45.8	97.0	80.8	9.7	81.5	95.2

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa
      - Coffee
      - Tea
    - Non-Alcoholic Drinks
    - Other Beverages
  - Food
    - Bread & Cereal Products
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese *
      - Eggs
      - Milk
      - Other Dairy Products & Eggs
      - Yogurt
    - Fish & Seafood
    - Fruits & Nuts
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils
      - Margarine *
      - Other Oils & Fats
    - Sauces & Spices
      - Spices & Culinary Herbs *
      - Tomato Ketchup
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads
      - Sweeteners
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics
    - Cold & Cough Remedies
    - Digestives & Intestinal Remedies
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care
    - Skin Treatment
    - Vitamins & Minerals
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care

* Not available for the selected country