Online share in retail sales will be 22% by 2025

Fastest increase expected for food & beverages, electronics still most mature eCommerce category


The trends are clear: More and more purchases are made over the internet, with national borders playing less and less of a role. eCommerce sales figures are steadily increasing. The Corona pandemic has further fueled the already ongoing trend toward more online shopping, with the flip side of empty pedestrian zones being flourishing new and old eCommerce businesses. According to the Statista Digital Market Outlook, the global eCommerce market was worth more than US$3.8 trillion in 2021 and will reach a total revenue of US$4.2 trillion by the end of 2022. And all these trends not only result in an increase of eCommerce sales figures in absolute terms. Current Statista analysis shows an increasing relevance of eCommerce in the overall retail business:

Online share in retail sales will be 22% in 2025 1

In 2021, eCommerce was responsible for 16% of total global retail revenue. In other words, one in six dollars spent on the purchase of retail goods in the world went to an online vendor. Statista Digital Market Outlook analysts expect a significant increase in the relevance of eCommerce in total retail: Following an increase of 6 percentage points, eCommerce is forecast to be responsible for 22% of total retail revenue in 2022.

Online share in retail sales will be 22% in 2025 2

eCommerce will gain importance across product categories. Pioneering eCommerce categories like consumer electronics or apparel already had high online shares in 2021. 50% of revenues in the consumer electronics category were generated in eCommerce in 2021. Although the category is quite eCommerce mature, it is forecast to see another significant increase. Following a plus of 21%, consumer electronics are forecast to reach an online revenue share of 60% in 2025. The categories apparel and beauty & personal care are projected to see similar online share growth rates. Growth champion in terms of online shares in total retail revenue is a highly immature eCommerce product category: food & beverages. The eCommerce share in the category is forecast to increase from 5% in 2021 to 7% in 2025, which is still low in comparison, but corresponds to an increase of almost 50%. The corona pandemic was apparently the missing spark which was necessary to trigger a sustainable rise in eCommerce in the food & drinks market.

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September 2022

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