Top 10 online stores in Brazil in 2021

magazineluiza.com.br is the unbeaten number one in the ranking of the biggest online stores in Brazil by total net sales. magazineluiza.com.br generated net sales of US$3,193.3 million in 2021, following a year-on-year net sales growth of 30%. Rank 2 is occupied by another “familiar face”: casasbahia.com.br is the number 2 in the ranking of the biggest online stores in Brazil with 2021 net sales of US$2,183.7 million. Net sales via casasbahia.com.br in Brazil increased by 21% compared to 2020.

The number three in the Brazil’s biggest online stores ranking is americanas.com.br. The store increased its net sales by 39% between 2020 and 2021, resulting in a total of US$1,960.4 million. amazon.com.br landed in 4th rank, with 2021 net sales of US$1,797.8 million. carrefour.com.br registered the weakest growth of all stores in the top 10, increasing its net sales in Brazil by 1% between 2020 and 2021.

Brazil is the 14th largest market for eCommerce with a revenue of US$39.3 billion in 2021, placing it ahead of Mexico and behind Australia. With an increase of 27%, the Brazilian eCommerce market contributed to the worldwide growth rate of 18% in 2021.

The eCommerce market in Brazil is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 20%. Compared to the year-over-year growth of 27% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 45% in Brazil; in other words, 45% of the Brazilian population have bought at least one product online in 2021.

You want more information about the Brazilian market like further top players, market developments and consumer insights? Then you can find our latest Country Report here.

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January 2023