Spending Intentions of Singles' Day Participants, 2021-2023

Singles’ Day participants for each year defined as those who took part in the previous year and plan to do so again that year. Base: n= 2,977 (2021), n= 3,000 (2022), n= 3,000 (2023).

Bain/Toluna consumer surveys 2021, 2022, 2023.