e-Commerce Market Analysis

The eCommerce market in China

China is the largest market for eCommerce with a revenue of US$723 billion in 2019, placing it ahead of United States.

With an increase of 14%, the Chinese eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in China

Top online stores

The biggest player in the Chinese eCommerce Market is jd.com. The store had a revenue of US$74.2 billion in 2019. It is followed by suning.com with US$23.4 billion revenue and vip.com with US$13.2 billion revenue. Altogether, the top three stores account for 15% of online revenue in China.

Store rankings are based on every store that generates revenue in China. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in China was considered.

One of the fastest-growing stores in the Chinese market is hksuning.com. The store achieved sales of about US$0.1 billion in 2019. Its revenue growth amounted to 230% in the previous year.

Top online The eCommerce market stores in China by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Chinese market. For this evaluation, only revenue created in China was considered. Basis are all shops on eCommerceDB that operate in China.

# Store
1. jd.com US$74,150m
2. suning.com US$23,396m
3. vip.com US$13,238m
4. midea.cn US$8,108m
5. apple.com US$4,397m
The eCommerce market in China

Market size and growth rate

Revenue in 2019
US$723,131m
REVENUE
CAGR 2019-2023
11%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in China is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 11%. Compared to the year-over-year growth of 14%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 59% in China; in other words, 59% of the Chinese population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in China and accounts for 39% of the eCommerce revenue in China. This is followed by Electronics & Media with 21%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 7%.

The eCommerce market in China
Top shipping service providers

In China, SF Express is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 38% cited SF Express as one of their providers. Moreover, EMS and Own delivery service are among the top three shipping service companies offered by online retailers in China, at rates of 34% and 18%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is China. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in China The table shows the most offered shipping providers in China. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is China. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. SF Express 38%
2. EMS 34%
3. Own delivery service 18%
The eCommerce market in China

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