The biggest player in the Colombian eCommerce Market is falabella.com.co. The store had a revenue of US$0.1 billion in 2018. It is followed by exito.com with US$64.5 million revenue and alkosto.com with US$46.9 million revenue. Altogether, the top three stores account for 10% of online revenue in Colombia.
Store rankings are based on every store that generates revenue in Colombia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Colombia was considered.
One of the fastest-growing stores in the Colombian market is technostore.co. The store achieved sales of about US$0.1 million in 2018. Its revenue growth amounted to 180% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Colombia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 15%. Compared to the year-over-year growth of 13%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 60% in Colombia; in other words, 60% of the Colombian population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Colombia and accounts for 34% of the eCommerce revenue in Colombia. This is followed by Furniture & Appliances with 24%, Fashion with 18%, Toys, Hobby & DIY with 12% and Food & Personal Care with the remaining 11%.