The biggest player in the Colombian eCommerce Market is falabella.com.co. The store had a revenue of US$155 million in 2019. It is followed by exito.com with US$66 million revenue and alkosto.com with US$49 million revenue. Altogether, the top three stores account for 10% of online revenue in Colombia.
Store rankings are based on every store that generates revenue in Colombia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Colombia was considered.
One of the fastest-growing stores in the Colombian market is technostore.co. The store achieved sales of about US$0.2 million in 2019. Its revenue growth amounted to 130% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Colombia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 12%. Compared to the year-over-year growth of 17%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 62% in Colombia; in other words, 62% of the Colombian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Colombia and accounts for 33% of the eCommerce revenue in Colombia. This is followed by Furniture & Appliances with 24%, Fashion with 18%, Toys, Hobby & DIY with 13% and Food & Personal Care with the remaining 12%.