The biggest player in the Hungarian eCommerce Market is emag.hu. The store had a revenue of US$128 million in 2019. It is followed by tesco.hu with US$107 million revenue and alza.hu with US$74 million revenue. Altogether, the top three stores account for 30% of online revenue in in Hungary.
Store rankings are based on every store that generates revenue in in Hungary. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Hungary was considered.
One of the fastest-growing stores in the Hungarian market is alza.hu. The store achieved sales of about US$73.6 million in 2019. Its revenue growth amounted to 60% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Hungary is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 16%. Compared to the year-over-year growth of 34%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 46% in in Hungary; in other words, 46% of the Hungarian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Hungary and accounts for 40% of the eCommerce revenue in in Hungary. This is followed by Electronics & Media with 25%, Food & Personal Care with 14%, Toys, Hobby & DIY with 12% and Furniture & Appliances with the remaining 8%.