The biggest player in the Hungarian eCommerce Market is emag.hu. The store had a revenue of US$128 million in 2019. It is followed by tesco.hu with US$107 million revenue and alza.hu with US$64 million revenue. Altogether, the top three stores account for 10% of online revenue in Hungary.
Store rankings are based on every store that generates revenue in Hungary. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Hungary was considered.
One of the fastest-growing stores in the Hungarian market is alza.hu. The store achieved sales of about US$64.2 million in 2019. Its revenue growth amounted to 160% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Hungary is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 70% in Hungary; in other words, 70% of the Hungarian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in Hungary and accounts for 26% of the eCommerce revenue in Hungary. This is followed by Electronics & Media with 25%, Fashion with 24%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 10%.