Gender Distribution of Online Shopping Categories in Japan

Statista Consumer Insights data sheds light on the gender breakdown of online shopping categories in Japan. Female online shoppers were found to be most likely to purchase Cosmetics & Body Care, with 77% having made a purchase in the past 12 months. Moreover, 64% of online shoppers who purchase Bags & Accessories online are female, compared to only 36% of male online shoppers.

As for men, Consumer Electronics is the top category for male online shoppers, with 70% of them purchasing from this category. Additionally, 57% of online Household Appliances shoppers are male, while just 43% are female. The only category where male and female online shoppers are equally represented is Books, Movies, Music, & Games, with each gender accounting for 50% of purchases.