The Top Categories for Online Shopping in the UK – Fashion Tops the List

Based on the results of Statista Consumer Insights, online shoppers in the UK have most often purchased fashion, entertainment media and technology, as well as goods for everyday usage in the past year.

The most popular product category is Clothing, with 66% of respondents reporting a purchase. Second rank is Shoes at 48% and Books, Movies, Music & Games is tied with Food & Drinks at 39% in third place. Consumer Electronics completes the top four, with 38% of respondents indicating that they have purchased this category online in the past 12 months.

Cosmetics & Body Care was mentioned by a third of respondents, followed by Household Appliances (30%). The bottom categories on this list consist of Bags & Accessories (25%) and DIY & Garden Products together with Drugstore & Health Products at 23% each.