Top 5 Online Marketplaces in Germany by GMV 2023

Which eCommerce Marketplaces Are the Leaders of German Market by GMV in 2023?

In 2023, the German eCommerce market witnessed remarkable Gross Merchandise Volume (GMV) figures, showcasing the intense competition among the top platforms. Amazon emerged as the leader in the market with a staggering GMV of US$56.3 billion, solidifying its position as a dominant player in the industry. Following on the next position, eBay secured the second spot with a GMV of US$10.0 billion, demonstrating its significant presence in the market. Otto and Zalando also showcased substantial GMV figures of US$7.9 billion and US$4.2 billion, respectively, highlighting their strong performance in the eCommerce landscape. Additionally, Media Markt displayed a noteworthy GMV of US$2.4 billion, indicating its growing influence in the market. The data underscores the diverse nature of the German eCommerce sector, with key players vying for consumer attention and market share through innovative strategies and offerings.

Main Facts: 2023's Top 5 German eCommerce Marketplaces by GMV

• Market Leader: Amazon dominates the German eCommerce market with a GMV of US$56.3 billion, showcasing its strong market presence and influence.
• Runner-Up: eBay follows Amazon with a significant GMV of US$10.0 billion, solidifying its position as a key player in the German eCommerce landscape.
• Key Players: Otto, Zalando, and Media Markt round up the top 5 eCommerce marketplaces in Germany with GMVs of US$7.9 billion, US$4.2 billion, and US$2.4 billion respectively, highlighting their importance in the market.