Demographics (Gender)

Understanding gender demographics in eCommerce is vital for targeted marketing, product development, user experience optimization, personalization, inclusive brand image, and social responsibility. It enables tailored marketing, product offerings, and user experiences, while fostering inclusivity and trust among customers. By recognizing and addressing the diverse needs and preferences of different genders, businesses can effectively engage with their customer base, promote an inclusive brand image, and build long-lasting relationships with a diverse audience.

Latest Insights

Deep Dive

Online Sexual Wellness Market: Top Stores, Consumer Demographics & Market Development

Online Sexual Wellness Market: Top Stores, Consumer Demographics & Market Development

Deep Dive

Etsy: GMV, Business Model & Seller Trends

Etsy: GMV, Business Model & Seller Trends

Deep Dive

Top Marketplaces in Southeast Asia 2024: Can Shopee Dominate the Region?

Top Marketplaces in Southeast Asia 2024: Can Shopee Dominate the Region?

Deep Dives

Deep Dive

Online Sexual Wellness Market: Top Stores, Consumer Demographics & Market Development

Online Sexual Wellness Market: Top Stores, Consumer Demographics & Market Development

Deep Dive

Etsy: GMV, Business Model & Seller Trends

Etsy: GMV, Business Model & Seller Trends

Deep Dive

Top Marketplaces in Southeast Asia 2024: Can Shopee Dominate the Region?

Top Marketplaces in Southeast Asia 2024: Can Shopee Dominate the Region?

Deep Dive

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Artificial Intelligence (AI) in eCommerce: U.S. Consumer Expectations, Concerns & Awareness

Deep Dive

Innovative Delivery Options in Germany in 2023: Consumer Behavior by Generation and Gender

Innovative Delivery Options in Germany in 2023: Consumer Behavior by Generation and Gender

Deep Dive

Social Commerce in Germany 2023: Consumer Behavior by Age

Social Commerce in Germany 2023: Consumer Behavior by Age

Deep Dive

Multichannel eCommerce Strategies in the U.S. 2023: Consumer Behavior by Gender and Generation

Multichannel eCommerce Strategies in the U.S. 2023: Consumer Behavior by Gender and Generation

Deep Dive

eCommerce Consumer Behavior in the U.S. 2023: Gender and Generation

eCommerce Consumer Behavior in the U.S. 2023: Gender and Generation

Deep Dive

Online Purchase Returns in the United States 2023: Product Categories by Gender and Generation

Online Purchase Returns in the United States 2023: Product Categories by Gender and Generation

Charts

  • User Distribution of Top 5 Online Marketplaces in Indonesia by Gender, 2023
  • Share of Consumers Purchasing Sex Toys Online in Selected Countries by Gender, Q2 2023
  • Top Characteristics of Etsy Sellers, 2022
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Gender, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Gender, 2023
  • Attitudes Toward Innovative Delivery Options In Germany By Gender, 2023
  • Multichannel Service Usage in The U.S. By Gender, 2023
  • Attitudes Toward Online Shopping In The U.S. By Gender, 2023
  • Returns of select product categories purchased online in the U.S., by gender, 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Gender, 2023
  • Distribution of Traditional eCommerce and Live Commerce Users in China by Generation, 2021
  • Delivery Option Usage in Germany by Gender, 2023
  • Distribution of Snapchat Users Worldwide by Age and Gender, 2023
  • Top Interests of Online Shoppers in the United States by Gender, 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Gender, 2023
  • Attitudes toward future delivery option in Germany by gender
  • Social Commerce in Germany by gender
  • Multichannel service usage in the US by gender
  • Attitude towards online shopping in the U.S. by Gender
  • Product return rates in the U.S. according to Gender
  • Delivery Option Usage in Germany by Gender
  • Gender Composition of Start-up Founding Teams in Selected Countries, 2022
  • Gender Distribution of Shoppers on Prime Day 2022
  • Main Activities When Traveling of Consumers in France by Gender
  • Main Travel Reasons for Consumers in France by Age Group (Bar Chart)
  • Main Travel Reasons for Consumers in France by Gender
  • Main Travel Reasons for Consumers in France
  • Travel Attitudes of Consumers in France by Gender
  • Main Travel Reasons for Consumers in Sweden by Gender
  • Travel Attitudes of Consumers in Sweden by Gender
  • Main Activities Consumers in Sweden Prefer When Traveling, by Gender
  • Travel Attitudes of Consumers in the United Kingdom by Gender
  • Main Travel Reasons for Consumers in the United Kingdom by Gender
  • Main Activities Consumers in the United Kingdom Prefer When Traveling, by Gender
  • Travel Attitudes of Consumers in Australia by Gender
  • Main Travel Reasons for Consumers in Australia by Gender
  • Main Activities Consumers in Australia Prefer When Traveling, by Gender
  • User Distribution of Top 5 Online Marketplaces in Indonesia by Gender, 2023
  • Share of Consumers Purchasing Sex Toys Online in Selected Countries by Gender, Q2 2023
  • Top Characteristics of Etsy Sellers, 2022
  • Features of AI That U.S. Users Are Aware Of When Shopping Online by Gender, 2023
  • Concerns of U.S. Online Shoppers About Online Shopping Features That Use Artificial Intelligence by Gender, 2023
  • Attitudes Toward Innovative Delivery Options In Germany By Gender, 2023
  • Multichannel Service Usage in The U.S. By Gender, 2023
  • Attitudes Toward Online Shopping In The U.S. By Gender, 2023
  • Returns of select product categories purchased online in the U.S., by gender, 2023
  • U.S. Consumers' View on Artificial Intelligence Enhancing Online Shopping by Gender, 2023
  • Distribution of Traditional eCommerce and Live Commerce Users in China by Generation, 2021
  • Delivery Option Usage in Germany by Gender, 2023
  • Distribution of Snapchat Users Worldwide by Age and Gender, 2023
  • Top Interests of Online Shoppers in the United States by Gender, 2023
  • What U.S. Consumers Value About Shipping When Ordering Products Online by Gender, 2023
  • Attitudes toward future delivery option in Germany by gender
  • Social Commerce in Germany by gender
  • Multichannel service usage in the US by gender
  • Attitude towards online shopping in the U.S. by Gender
  • Product return rates in the U.S. according to Gender
  • Delivery Option Usage in Germany by Gender
  • Gender Composition of Start-up Founding Teams in Selected Countries, 2022
  • Gender Distribution of Shoppers on Prime Day 2022
  • Main Activities When Traveling of Consumers in France by Gender
  • Main Travel Reasons for Consumers in France by Age Group (Bar Chart)
  • Main Travel Reasons for Consumers in France by Gender
  • Main Travel Reasons for Consumers in France
  • Travel Attitudes of Consumers in France by Gender
  • Main Travel Reasons for Consumers in Sweden by Gender
  • Travel Attitudes of Consumers in Sweden by Gender
  • Main Activities Consumers in Sweden Prefer When Traveling, by Gender
  • Travel Attitudes of Consumers in the United Kingdom by Gender
  • Main Travel Reasons for Consumers in the United Kingdom by Gender
  • Main Activities Consumers in the United Kingdom Prefer When Traveling, by Gender
  • Travel Attitudes of Consumers in Australia by Gender
  • Main Travel Reasons for Consumers in Australia by Gender
  • Main Activities Consumers in Australia Prefer When Traveling, by Gender

Reports

Country Report

eCommerce in Argentina

eCommerce in Argentina

Country Report

eCommerce in Australia

eCommerce in Australia

Country Report

eCommerce in Austria

eCommerce in Austria

Country Report

eCommerce in Belgium

eCommerce in Belgium