eCommerce market in Benin

Benin is one of the smaller markets for eCommerce with a predicted revenue of US$395.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.9%, resulting in a projected market volume of US$666.2 million by 2027. With an expected increase of 16.7% in 2023, the Beninese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Benin, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Beninese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Beninese eCommerce revenue. It is followed by Electronics & Media with 30.4%, Fashion with 20.9%, Furniture & Appliances with 10.7%, and Toys, Hobby & DIY with the remaining 5.6%.

Market development

eCommerce revenue development in Benin

Benin is one of the smaller markets for eCommerce with a predicted revenue of US$395.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.9%, resulting in a projected market volume of US$666.2 million by 2027. With an expected increase of 16.7% in 2023, the Beninese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Benin, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Beninese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Beninese eCommerce revenue. It is followed by Electronics & Media with 30.4%, Fashion with 20.9%, Furniture & Appliances with 10.7%, and Toys, Hobby & DIY with the remaining 5.6%.

eCommerce revenue development in Benin

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate