eCommerce market in Benin

Benin is one of the smaller markets for eCommerce with a predicted revenue of US$395.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.9%, resulting in a projected market volume of US$666.2 million by 2027. With an expected increase of 16.7% in 2023, the Beninese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Benin, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Beninese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Beninese eCommerce revenue. It is followed by Electronics & Media with 30.4%, Fashion with 20.9%, Furniture & Appliances with 10.7%, and Toys, Hobby & DIY with the remaining 5.6%.