eCommerce market in Benin
Benin is one of the smaller markets for eCommerce with a predicted revenue of US$121.6 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.0%, resulting in a projected market volume of US$198.1 million by 2028. With an expected increase of 16.4% in 2024, the Beninese eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Benin, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Beninese eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Beninese eCommerce revenue. It is followed by Electronics with 23.2%, Fashion with 19.4%, Furniture & Homeware with 11.5%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 5.6%.
Market development
eCommerce revenue development in Benin
Benin is one of the smaller markets for eCommerce with a predicted revenue of US$121.6 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.0%, resulting in a projected market volume of US$198.1 million by 2028. With an expected increase of 16.4% in 2024, the Beninese eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Benin, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Beninese eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Beninese eCommerce revenue. It is followed by Electronics with 23.2%, Fashion with 19.4%, Furniture & Homeware with 11.5%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Benin
eCommerce revenue growth in Benin
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 31.3 | 59.0 | 91.8 | 78.5 | 99.8 | 85.8 | 90.3 | 76.2 |
Market comparison
The Beninese eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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