eCommerce market in Canada

Canada is the 9th largest market for eCommerce with a predicted revenue of US$62,117.6 million by 2023, placing it ahead of Indonesia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.0%, resulting in a projected market volume of US$94,139.0 million by 2027. With an expected increase of 19.1% in 2023, the Canadian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Canada, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Canadian eCommerce market. Fashion is the largest market and accounts for 27.1% of the Canadian eCommerce revenue. It is followed by Toys, Hobby & DIY with 23.6%, Electronics & Media with 19.2%, Food & Personal Care with 17.0%, and Furniture & Appliances with the remaining 13.1%.

The biggest player in the Canadian eCommerce market is amazon.ca. The store had a revenue of US$9,817.5 million in 2021. amazon.ca is followed by walmart.ca and costco.ca as the second- and third-largest stores with US$3,773.5 million and US$2,262.5 million, respectively. Altogether, the top three stores account for 41.9% of the top 100 online stores' revenue in Canada. Store rankings include every store that generates revenue in Canada. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Canada was considered.