e-Commerce Market Analytics

The eCommerce market in Switzerland

Switzerland is the 21st largest market for eCommerce with a revenue of US$13.7 billion in 2021, placing it ahead of Thailand and behind Poland.

With an increase of 13%, the Swiss eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Switzerland, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, Switzerland is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Switzerland

Top online stores

The biggest player in the Swiss eCommerce market is digitec.ch. The store had a revenue of US$1.4 billion in 2021. digitec.ch is followed by zalando.ch and galaxus.ch as the second- and third largest stores with US$1.1 billion and US$710 million, respectively. Altogether, the top three stores account for 25% of online revenue in Switzerland.

Store rankings include every store that generates revenue in Switzerland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Switzerland was considered.

One of the fastest-growing stores in the Swiss market is moemax.ch. The store achieved online net sales of about US$3.7 million in 2021. Its revenue growth amounted to 269% in the previous year.

More information on the top 250 online stores in Switzerland can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Switzerland by eCommerce net sales 2021 in million US$

# Store
1. digitec.ch
2. zalando.ch
3. galaxus.ch
4. brack.ch
5. amazon.de

The eCommerce market in Switzerland

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Switzerland is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 13% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 66% in Switzerland; in other words, 66% of the Swiss population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Switzerland and accounts for 31% of the eCommerce revenue in Switzerland. It is followed by Fashion with 24%, Food & Personal Care with 21%, Furniture & Appliances with 14%, and Toys, Hobby & DIY with the remaining 10%.

The eCommerce market in Switzerland

Top shipping service providers

In Switzerland, Die Post is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 75% cited Die Post as one of their providers. Moreover, DPD and DHL are among the top three shipping service companies offered by online retailers in Switzerland, at rates of 13% and 12%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Switzerland than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Switzerland

# Shipping service provider
1. Die Post
2. DPD
3. DHL