eCommerce market in Switzerland

Switzerland is the 25th largest market for eCommerce with a predicted revenue of US$17,565.1 million by 2025, placing it ahead of Saudi Arabia. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 3.8%, resulting in a projected market volume of US$20,391.8 million by 2029. With an expected increase of 5.2% in 2025, the Swiss eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in Switzerland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Swiss eCommerce market. Electronics is the largest market and accounts for 27.5% of the Swiss eCommerce revenue. It is followed by Fashion with 24.6%, Hobby & Leisure with 14.4%, Grocery with 14.0%, Furniture & Homeware with 9.5%, Care Products with 6.8%, and DIY with the remaining 3.1%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss retail market, the online share is 15.8% and will increase by an average of 5.8% to 19.8% by 2029.

The biggest player in the Swiss eCommerce market is galaxus.ch. The store had a revenue of US$1,077.8 million in 2024. Store rankings include every store that generates revenue in Switzerland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Switzerland was considered.

With 93.7% VISA the most commonly offered payment method of all online stores in the Swiss eCommerce market in 2024. Like VISA Mastercard with a share of 93.3% and American Express with a share of 42.7% the payment type Cards is the most common used by online retailers in in the Swiss eCommerce market in 2024. Other commonly used payment methods in that market are PayPal (E-wallets) with 73.0% and Bank transfer/cash in advance (Bank transfer) with 49.5% of stores offering that payment method to the clients.

Despite Schweizerische Post's dominant position with 56.3% of online stores opting for its services, the Swiss eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including Die Post, DPD, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Swiss eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including Magento, Shopware, and PrestaShop, have been able to secure a market share exceeding 13.7%, suggesting a diversified market with numerous players holding smaller stakes.