eCommerce market in Switzerland

Switzerland is the 23rd largest market for eCommerce with a predicted revenue of US$15,752.8 million by 2023, placing it ahead of Iran. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$25,140.4 million by 2027. With an expected increase of 21.5% in 2023, the Swiss eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Switzerland, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Swiss eCommerce market. Fashion is the largest market and accounts for 31.9% of the Swiss eCommerce revenue. It is followed by Food & Personal Care with 26.6%, Furniture & Appliances with 14.7%, Electronics & Media with 14.6%, and Toys, Hobby & DIY with the remaining 12.1%.

The biggest player in the Swiss eCommerce market is digitec.ch. The store had a revenue of US$1,251.0 million in 2021. digitec.ch is followed by zalando.ch and galaxus.ch as the second- and third-largest stores with US$1,211.0 million and US$729.2 million, respectively. Altogether, the top three stores account for 27.5% of the top 100 online stores' revenue in Switzerland. Store rankings include every store that generates revenue in Switzerland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Switzerland was considered.