e-Commerce Market Analytics

The eCommerce market in the Czech Republic

The Czech Republic is the 43rd largest market for eCommerce with a revenue of US$4.8 billion in 2021, placing it ahead of Ireland and behind Iraq.

With an increase of 17%, the Czech eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in the Czech Republic, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 6% between 2021 and 2025, the Czech Republic is expected to grow at about the same rate as the global average (6%).

The eCommerce market in the Czech Republic

Top online stores

The biggest player in the Czech eCommerce market is alza.cz. The store had a revenue of US$1.2 billion in 2021. alza.cz is followed by rohlik.cz and mall.cz as the second- and third largest stores with US$308 million and US$280 million, respectively. Altogether, the top three stores account for 35% of online revenue in the Czech Republic.

Store rankings include every store that generates revenue in the Czech Republic. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Czech Republic was considered.

One of the fastest-growing stores in the Czech market is zalando-lounge.cz. The store achieved online net sales of about US$19.4 million in 2021. Its revenue growth amounted to 167% in the previous year.

More information on the top 100 online stores in the Czech Republic can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in the Czech Republic by eCommerce net sales 2021 in million US$

# Store
1. alza.cz
2. mall.cz
3. rohlik.cz
4. czc.cz
5. ikea.com

The eCommerce market in the Czech Republic

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in the Czech Republic is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 6%. Compared to the year-over-year growth of 17% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 51% in the Czech Republic; in other words, 51% of the Czech population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in the Czech Republic and accounts for 29% of the eCommerce revenue in the Czech Republic. It is followed by Fashion with 27%, Toys, Hobby & DIY with 24%, Furniture & Appliances with 11%, and Food & Personal Care with the remaining 9%.

The eCommerce market in the Czech Republic

Top shipping service providers

In the Czech Republic, Česká pošta is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 70% cited Česká pošta as one of their providers. Moreover, PPL and DPD are among the top three shipping service companies offered by online retailers in the Czech Republic, at rates of 51% and 32%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in the Czech Republic than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the Czech Republic

# Shipping service provider
1. Česká pošta
2. PPL
3. DPD