eCommerce market in the Czech Republic

Czechia is the 46th largest market for eCommerce with a predicted revenue of US$6,565.2 million by 2023, placing it ahead of Pakistan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 8.4%, resulting in a projected market volume of US$9,071.5 million by 2027. With an expected increase of 16.4% in 2023, the Czech eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Czechia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Czech eCommerce market. Fashion is the largest market and accounts for 25.4% of the Czech eCommerce revenue. It is followed by Electronics & Media with 25.1%, Food & Personal Care with 21.0%, Furniture & Appliances with 16.8%, and Toys, Hobby & DIY with the remaining 11.8%.

The biggest player in the Czech eCommerce market is alza.cz. The store had a revenue of US$1,143.1 million in 2021. alza.cz is followed by mall.cz and rohlik.cz as the second- and third-largest stores with US$308.6 million and US$301.9 million, respectively. Altogether, the top three stores account for 36.8% of the top 100 online stores' revenue in Czechia. Store rankings include every store that generates revenue in Czechia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Czechia was considered.