eCommerce market in Egypt

Egypt is the 41st largest market for eCommerce with a predicted revenue of US$7,541.6 million by 2023, placing it ahead of South Africa. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.8%, resulting in a projected market volume of US$13,109.6 million by 2027. With an expected increase of 19.9% in 2023, the Egyptian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Egypt, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Egyptian eCommerce market. Electronics & Media is the largest market and accounts for 23.6% of the Egyptian eCommerce revenue. It is followed by Fashion with 21.8%, Food & Personal Care with 21.2%, Toys, Hobby & DIY with 18.0%, and Furniture & Appliances with the remaining 15.3%.

The biggest player in the Egyptian eCommerce market is souq.com. The store had a revenue of US$82.0 million in 2021. souq.com is followed by amazon.eg and carrefouregypt.com as the second- and third-largest stores with US$31.3 million and US$28.9 million, respectively. Altogether, the top three stores account for 43.2% of the top 100 online stores' revenue in Egypt. Store rankings include every store that generates revenue in Egypt. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Egypt was considered.