e-Commerce Market Analytics

The eCommerce market in Egypt

Egypt is the 39th largest market for eCommerce with a revenue of US$5.2 billion in 2021, placing it ahead of Philippines and behind Iran.

With an increase of 44%, the Egyptian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Egypt, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 22% between 2021 and 2025, Egypt is even expected to outperform the global average of 6%.

The eCommerce market in Egypt

Top online stores

The biggest player in the Egyptian eCommerce market is souq.com. The store had a revenue of US$82 million in 2021. souq.com is followed by amazon.eg and btech.com as the second- and third largest stores with US$31 million and US$27 million, respectively. Altogether, the top three stores account for 5% of online revenue in Egypt.

Store rankings include every store that generates revenue in Egypt. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Egypt was considered.

One of the fastest-growing stores in the Egyptian market is watchesprime.com. The store achieved online net sales of about US$0.9 million in 2021. Its revenue growth amounted to 217% in the previous year.

Growth champions:
Editorial tips:

Top online eCommerce stores in Egypt by eCommerce net sales 2021 in million US$

# Store
1. souq.com
US$82.0m
2. amazon.eg
US$31.3m
3. btech.com
US$26.7m
4. lcwaikiki.eg
US$23.6m
5. elarabygroup.com
US$20.5m

The eCommerce market in Egypt

Market size and growth rate

Revenue in 2021
US$6,566.8m
REVENUE
CAGR 2021-2025
18.6%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Egypt is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 22%. Compared to the year-over-year growth of 44% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 34% in Egypt; in other words, 34% of the Egyptian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Egypt and accounts for 26% of the eCommerce revenue in Egypt. It is followed by Fashion with 21%, Food & Personal Care with 21%, Toys, Hobby & DIY with 19%, and Furniture & Appliances with the remaining 12%.