eCommerce market in Egypt

Egypt is the 49th largest market for eCommerce with a predicted revenue of US$4,111.6 million by 2024, placing it ahead of South Africa. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.3%, resulting in a projected market volume of US$6,764.5 million by 2028. With an expected increase of 17.5% in 2024, the Egyptian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Egypt, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Egyptian eCommerce market. Hobby & Leisure is the largest market and accounts for 25.4% of the Egyptian eCommerce revenue. It is followed by Electronics with 21.6%, Fashion with 17.3%, Furniture & Homeware with 11.8%, Care Products with 9.1%, DIY with 8.4%, and Grocery with the remaining 6.4%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Egyptian retail market, the online share is 2.9% and will increase by an average of 5.0% to 3.5% by 2028.

The biggest player in the Egyptian eCommerce market is amazon.eg. The store had a revenue of US$238.7 million in 2023. Store rankings include every store that generates revenue in Egypt. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Egypt was considered.

Although WooCommerce holds a commanding lead with 23.7% of online stores using the shop software solution, the Egyptian eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopify, Magento, OpenCart, and PrestaShop, which collectively hold a significant share of the market.