eCommerce market in Guatemala
Guatemala is the 65th largest market for eCommerce with a predicted revenue of US$2,058.0 million by 2023, placing it ahead of Bolivia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.2%, resulting in a projected market volume of US$3,497.7 million by 2027. With an expected increase of 17.0% in 2023, the Guatemalan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Guatemala, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Guatemalan eCommerce market. Food & Personal Care is the largest market and accounts for 35.9% of the Guatemalan eCommerce revenue. It is followed by Electronics & Media with 26.6%, Fashion with 19.3%, Furniture & Appliances with 12.8%, and Toys, Hobby & DIY with the remaining 5.5%.
Market development
eCommerce revenue development in Guatemala
Guatemala is the 65th largest market for eCommerce with a predicted revenue of US$2,058.0 million by 2023, placing it ahead of Bolivia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.2%, resulting in a projected market volume of US$3,497.7 million by 2027. With an expected increase of 17.0% in 2023, the Guatemalan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Guatemala, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Guatemalan eCommerce market. Food & Personal Care is the largest market and accounts for 35.9% of the Guatemalan eCommerce revenue. It is followed by Electronics & Media with 26.6%, Fashion with 19.3%, Furniture & Appliances with 12.8%, and Toys, Hobby & DIY with the remaining 5.5%.
eCommerce revenue development in Guatemala
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
| AOV (in US$) | 58.7 | 97.4 | 29.4 | 33.1 | 17.1 | 88.0 | 68.1 | 53.1 |
| CVR (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
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