eCommerce Industry in India
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Indian eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indian eCommerce Market generated an eCommerce revenue of US$120,566m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian eCommerce Market, monthly revenues in May of 2025 were US$11,104m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Indian eCommerce: Product Categories
In the Indian eCommerce Market, Electronics is the largest category, contributing 24% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (24%)
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Biggest Online Retailers in Indian eCommerce
The largest eCommerce retailer in the Indian eCommerce Market is ajio.com, with an online revenue of US$2,514m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is jiomart.com, followed by bigbasket.com in third place.
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Indian eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Indian eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 74.5-75.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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