eCommerce market in Madagascar
Madagascar is one of the smaller markets for eCommerce with a predicted revenue of US$170.0 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$287.5 million by 2027. With an expected increase of 14.9% in 2023, the Madagascan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Madagascar, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Madagascan eCommerce market. Electronics & Media is the largest market and accounts for 33.4% of the Madagascan eCommerce revenue. It is followed by Food & Personal Care with 30.0%, Fashion with 15.2%, Furniture & Appliances with 12.5%, and Toys, Hobby & DIY with the remaining 8.8%.
Market development
eCommerce revenue development in Madagascar
Madagascar is one of the smaller markets for eCommerce with a predicted revenue of US$170.0 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$287.5 million by 2027. With an expected increase of 14.9% in 2023, the Madagascan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Madagascar, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Madagascan eCommerce market. Electronics & Media is the largest market and accounts for 33.4% of the Madagascan eCommerce revenue. It is followed by Food & Personal Care with 30.0%, Fashion with 15.2%, Furniture & Appliances with 12.5%, and Toys, Hobby & DIY with the remaining 8.8%.
eCommerce revenue development in Madagascar
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
AOV (in US$) | 13.4 | 32.7 | 13.6 | 2.7 | 61.4 | 60.7 | 95.5 | 36.8 |
CVR (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
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