eCommerce market in Nicaragua
Nicaragua is one of the smaller markets for eCommerce with a predicted revenue of US$638.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.3%, resulting in a projected market volume of US$1,016.7 million by 2027. With an expected increase of 14.6% in 2023, the Nicaraguan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Nicaragua, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Nicaraguan eCommerce market. Electronics & Media is the largest market and accounts for 35.7% of the Nicaraguan eCommerce revenue. It is followed by Food & Personal Care with 33.7%, Fashion with 13.3%, Furniture & Appliances with 11.8%, and Toys, Hobby & DIY with the remaining 5.5%.
Market development
eCommerce revenue development in Nicaragua
Nicaragua is one of the smaller markets for eCommerce with a predicted revenue of US$638.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.3%, resulting in a projected market volume of US$1,016.7 million by 2027. With an expected increase of 14.6% in 2023, the Nicaraguan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Nicaragua, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Nicaraguan eCommerce market. Electronics & Media is the largest market and accounts for 35.7% of the Nicaraguan eCommerce revenue. It is followed by Food & Personal Care with 33.7%, Fashion with 13.3%, Furniture & Appliances with 11.8%, and Toys, Hobby & DIY with the remaining 5.5%.
eCommerce revenue development in Nicaragua
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
AOV (in US$) | 25.0 | 79.2 | 53.2 | 8.8 | 40.1 | 18.0 | 53.6 | 31.9 |
CVR (in %) | 53.8 | 18.9 | 12.0 | 66.8 | 95.9 | 59.7 | 65.3 | 98.4 |
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