eCommerce market in Nicaragua

Nicaragua is one of the smaller markets for eCommerce with a predicted revenue of US$638.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.3%, resulting in a projected market volume of US$1,016.7 million by 2027. With an expected increase of 14.6% in 2023, the Nicaraguan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Nicaragua, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Nicaraguan eCommerce market. Electronics & Media is the largest market and accounts for 35.7% of the Nicaraguan eCommerce revenue. It is followed by Food & Personal Care with 33.7%, Fashion with 13.3%, Furniture & Appliances with 11.8%, and Toys, Hobby & DIY with the remaining 5.5%.

Market development

eCommerce revenue development in Nicaragua

Nicaragua is one of the smaller markets for eCommerce with a predicted revenue of US$638.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.3%, resulting in a projected market volume of US$1,016.7 million by 2027. With an expected increase of 14.6% in 2023, the Nicaraguan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Nicaragua, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Nicaraguan eCommerce market. Electronics & Media is the largest market and accounts for 35.7% of the Nicaraguan eCommerce revenue. It is followed by Food & Personal Care with 33.7%, Fashion with 13.3%, Furniture & Appliances with 11.8%, and Toys, Hobby & DIY with the remaining 5.5%.

eCommerce revenue development in Nicaragua

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate