eCommerce market in Papua New Guinea

Papua New Guinea is one of the smaller markets for eCommerce with a predicted revenue of US$240.3 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.3%, resulting in a projected market volume of US$439.1 million by 2027. With an expected increase of 20.0% in 2023, the Papua New Guinean eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Papua New Guinea, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Papua New Guinean eCommerce market. Food & Personal Care is the largest market and accounts for 43.4% of the Papua New Guinean eCommerce revenue. It is followed by Electronics & Media with 18.6%, Fashion with 17.5%, Furniture & Appliances with 11.7%, and Toys, Hobby & DIY with the remaining 8.7%.

Market development

eCommerce revenue development in Papua New Guinea

Papua New Guinea is one of the smaller markets for eCommerce with a predicted revenue of US$240.3 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.3%, resulting in a projected market volume of US$439.1 million by 2027. With an expected increase of 20.0% in 2023, the Papua New Guinean eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Papua New Guinea, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Papua New Guinean eCommerce market. Food & Personal Care is the largest market and accounts for 43.4% of the Papua New Guinean eCommerce revenue. It is followed by Electronics & Media with 18.6%, Fashion with 17.5%, Furniture & Appliances with 11.7%, and Toys, Hobby & DIY with the remaining 8.7%.

eCommerce revenue development in Papua New Guinea

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate