eCommerce Industry in Thailand
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Thai eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Thai eCommerce Market generated an eCommerce revenue of US$29,127m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai eCommerce Market, monthly revenues in May of 2025 were US$2,949m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Thai eCommerce: Product Categories
In the Thai eCommerce Market, Electronics is the largest category, contributing 25% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (25%)
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Biggest Online Retailers in Thai eCommerce
The largest eCommerce retailer in the Thai eCommerce Market is central.co.th, with an online revenue of US$762m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is shopee.co.th, followed by supersports.co.th in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | Thailand | 5-10% | US$762m | |
| 2. | shopee.co.th | ||||
| 3. |
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Thai eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Thai eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 75.0-75.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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