Global Beverages Industry
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Global Beverages eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Global Beverages eCommerce Market generated an eCommerce revenue of US$135,946m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Beverages eCommerce Market, monthly revenues in May of 2025 were US$12,524m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Global Beverages eCommerce: Product Categories
In the Global Beverages eCommerce Market, Alcoholic Beverages is the largest category, contributing 51% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Alcoholic Beverages (51%)
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Biggest Online Retailers in Global Beverages eCommerce
The largest eCommerce retailer in the Global Beverages eCommerce Market is walmart.com, with an online revenue of US$2,377m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is chaoshi.tmall.com, followed by yhd.com in third place.
walmart.comFashion
United States
10-15%
US$2,377m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | walmart.com | Fashion | United States | 10-15% | US$2,377m |
| 2. | |||||
| 3. | yhd.com |
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Global Beverages eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Global Beverages eCommerce Market was 13.5-14.0%, while the cart abandonment rate was 70.5-71.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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