Global Grocery market

Market development

eCommerce revenue development in the global Alcoholic Beverages market

The global Alcoholic Beverages eCommerce market is expected to increase over the next years. It is predicted to reach US$93,072.1 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.3%. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market and accounts for 53.0% within this market. Further categories within the Beverages market are: Non-Alcoholic Beverages.

eCommerce revenue development in the global Alcoholic Beverages market

in million US$

eCommerce revenue growth in the global Alcoholic Beverages market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)93.699.777.56.242.549.244.223.0

Online share

eCommerce online share of the total Alcoholic Beverages market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Alcoholic Beverages retail market, the online share is 6.0% and will increase by an average of 20.0% to 12.4% by 2028.

eCommerce online share of the total Alcoholic Beverages market

in %
20202021202220232024202520262027
Online share (in %)81.8%57.0%98.6%77.8%56.3%18.6%68.0%5.2%

Market definition

Definition of the Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine
  • Liquor
  • Beer
  • Sparkling wine and champagne
  • Liqour and beer mixed drinks

Out-of-scope

  • Non-alcoholic beer
  • Non-alcoholic sparkling wine