Global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
Market development
eCommerce revenue development in the global Electrical Appliances market
The global Electrical Appliances eCommerce market is expected to increase over the next years. It is predicted to reach US$343,040.4 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.0%. The Electrical Appliances eCommerce market is a sub-market of the Electronics market and accounts for 30.5% within this market. Further categories within the Electronics market are: Consumer Electronics.
eCommerce revenue development in the global Electrical Appliances market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Electrical Appliances market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 53.0 | 22.1 | 90.7 | 68.9 | 52.9 | 46.3 | 95.7 | 19.1 |
| AOV (in US$) | 0.9 | 0.7 | 0.0 | 0.1 | 1.0 | 0.6 | 0.7 | 0.4 |
| CVR (in %) | 86.5 | 34.4 | 85.7 | 62.9 | 20.5 | 44.6 | 54.7 | 64.0 |
Top stores
Top five Electrical Appliances online stores worldwide by net sales 2022
With sales in the global Electrical Appliances market, jd.com generated a revenue of US$26,685.6 million in 2022, which means it is the leading online store in this market. The global Electrical Appliances ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Electrical Appliances.
eCommerce net sales generated in the Electrical Appliances market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Electrical Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
- Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
- Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)
Out-of-scope
- Consumer electronics (e.g. TVs, computers, printers)
- Lamps
Select sub-category