Global Furniture & Homeware market

The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$410,603.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 70.4% of the global Furniture & Homeware market.

Market development

eCommerce revenue development in the global Furniture market

The global Furniture eCommerce market is expected to increase over the next years. It is predicted to reach US$288,927.9 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.3%. The Furniture eCommerce market is a sub-market of the Furniture & Homeware market and accounts for 70.4% within this market. Further categories within the Furniture & Homeware market are: Homeware.

eCommerce revenue development in the global Furniture market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Furniture market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 45.8 76.4 64.1 31.6 21.6 36.9 56.8 35.9
AOV (in US$) 0.8 0.6 0.6 0.9 0.6 0.1 0.7 0.7
CVR (in %) 2.9 57.1 58.3 14.3 74.0 87.2 19.5 24.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Furniture market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Furniture retail market, the online share is 25.5% and will increase by an average of 4.8% to 30.7% by 2027.

eCommerce online share of the total Furniture market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 24.9% 45.7% 17.2% 14.3% 42.2% 72.9% 78.6% 73.0%

Top stores

Top five Furniture online stores worldwide by net sales 2022

With sales in the global Furniture market, jd.com generated a revenue of US$6,671.4 million in 2022, which means it is the leading online store in this market. The global Furniture ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Furniture.

eCommerce net sales generated in the Furniture market in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
Favicon no-access-0 no-access-0
US$900.0m
20.7%
US$8,300.0m 8.3%
Favicon no-access-1 no-access-1
US$550.0m
12.0%
US$4,600.0m 12.4%
Favicon no-access-2 no-access-2
US$470.0m
3.9%
US$1,190.0m 33.6%
Favicon no-access-3 no-access-3
US$430.0m
20.6%
US$2,122.0m 18.0%
Favicon no-access-4 no-access-4
US$370.0m
20.7%
US$1,814.0m 12.6%

See further stores

Worldwide - Furniture Worldwide - All Categories

Market definition

Definition of the Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture The category Furniture includes the online trade of kitchen furniture, bathroom furniture, livingroom furniture, and more. Online stores dedicated to the sale of unmovable objects (e.g. sinks, bath tubs, faucets) and furniture assembly services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen furniture
  • Bathroom furniture
  • Livingroom furniture
  • Bedroom furniture
  • Dining room furniture
  • Home office furniture
  • Outdoor furniture

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Furniture assembly services