Global Furniture & Homeware market

The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$410,603.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 70.4% of the global Furniture & Homeware market.

Market development

eCommerce revenue development in the global Home & Living market

The global Home & Living eCommerce market is expected to increase over the next years. It is predicted to reach US$170,592.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.4%. The Home & Living eCommerce market is a sub-market of the Furniture market and accounts for 59.0% within this market. Further categories within the Furniture market are: Home Office & Workplace Furniture, Kitchen & Bath, Other Furniture, and Outdoor Furniture.

eCommerce revenue development in the global Home & Living market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Home & Living market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 44.4 26.9 30.7 60.8 12.9 81.5 89.9 87.1
AOV (in US$) 0.6 0.8 0.7 0.1 0.4 0.0 0.1 0.9
CVR (in %) 67.3 92.4 61.8 56.1 69.6 43.3 13.3 59.8
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Home & Living market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Home & Living retail market, the online share is 25.5% and will increase by an average of 4.7% to 30.7% by 2027.

eCommerce online share of the total Home & Living market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 85.5% 45.5% 61.5% 22.4% 40.2% 78.5% 90.2% 72.7%

Market definition

Definition of the Home & Living market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living The category Home & Living includes the online trade of livingroom furniture, bedroom furniture, dining room furniture, and more. This category does not cover kitchen furniture, bathroom furniture or home office furniture. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Livingroom furniture
  • Bedroom furniture
  • Dining room Furniture
  • Hallway furniture

Out-of-scope

  • Kitchen furniture
  • Bathroom furniture
  • Home office furniture
  • Outdoor furniture