Global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.

Market development

eCommerce revenue development in the global Other Telecommunications market

The global Other Telecommunications eCommerce market is expected to increase over the next years. It is predicted to reach US$25,091.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.8%. The Other Telecommunications eCommerce market is a sub-market of the Telecommunications market and accounts for 7.6% within this market. Further categories within the Telecommunications market are: Smartphones and Smartwatches.

eCommerce revenue development in the global Other Telecommunications market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Other Telecommunications market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 76.8 37.6 59.2 4.3 82.9 44.8 70.4 72.6
AOV (in US$) 70.3 99.5 48.1 79.6 22.5 12.7 1.0 54.5
CVR (in %) 76.8 37.6 59.2 4.3 82.9 44.8 70.4 72.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Telecommunications market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Other Telecommunications retail market, the online share is 39.0% and will increase by an average of 6.5% to 50.1% by 2027.

eCommerce online share of the total Other Telecommunications market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 61.4% 15.2% 57.2% 49.7% 59.0% 71.2% 53.7% 36.9%

Market definition

Definition of the Other Telecommunications market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Other Telecommunications The category Other Telecommunications includes the online trade of phones (e.g. landline phones, cordless phones, fritz phones), cell phones without internet, answering machines and voice recorders, and more. This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartwatches (e.g. apple watch, samsung galaxy watch, huawei watch). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Cell phones without internet
  • Answering machines and voice recorders
  • Satellite phones

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartwatches (e.g. Apple Watch, Samsung Galaxy Watch, Huawei Watch)

Select sub-category