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Top online stores by revenue: Austria  All categories

In the Austrian eCommerce market the top 3 online stores amazon.de, zalando.at , and universal.at account for 1,090 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 20% which means that the market is already concentrated

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$5,913m
Filtered net sales 2017
Austria; all categories
9.8%
Average growth 2017/2016
Austria; all categories

Top online stores by revenue: Austria  All categories

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.de Electronics & Media Germany 500 - 750 5% - 10%
2 zalando.at Fashion Austria 200 - 300 95% - 100%
3 universal.at update Fashion Austria 150 - 200 95% - 100%
4 ottoversand.at update Furniture & Appliances Austria 75 - 100 95% - 100%
5 mediamarkt.at Electronics & Media Austria 50 - 75 95% - 100%
6 e-tec.at Electronics & Media Austria 50 - 75 95% - 100%
7 electronic4you.at Electronics & Media Austria 50 - 75 95% - 100%
8 eduscho.at Furniture & Appliances Austria 50 - 75 95% - 100%
9 apple.com update Electronics & Media United States 50 - 75 0% - 5%
10 hm.com Fashion Germany 50 - 75 0% - 5%

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute