Discover eCommerce countries worldwide

Unveil the global eCommerce landscape, examining market sizes across countries and emerging trends. Identify key insights into market development and discover top online retailers dominating specific markets. Get an overview of all countries included in ECDB below.

Overview of countries covered by ECDB

Use Cases

Check out all your exclusive benefits

Drive international growth

Analyzing revenues and revenue distribution across countries helps you pinpoint high-potential markets for tailored expansion efforts, driving overall business growth.

Monitor market trends

Tracking the growth trajectory and online share of the eCommerce market provides valuable insights into global market trends, enabling you to make informed decisions and adapt strategies accordingly.

Gain deep market insights

Unique KPIs such as online share provide detailed market insights, enabling you to understand your digital market presence within the broader retail landscape.

Examine eCommerce markets in detail

We provide insights into all the important eCommerce markets across the world. Whether you would like to have a global overview or look at a specific country, we have all the facts and figures.

Country Ranking

Identify the largest countries by eCommerce revenue

The global eCommerce market is led by Greater China with eCommerce revenues of US$2,179,383.3 million in 2023. Followed by the United States with sales of US$981,226.3 million and then the United Kingdom with sales of US$157,394.7 million. The ranking is based on the largest countries by eCommerce revenue in this market in 2023. Market revenue represents B2C sales of physical goods including VAT.

Search results

Rank Country Continent Total eCommerce revenue
Online share
1 Greater ChinaAsiaUS$2,179,383.3m11.2%25.9%
2 United StatesAmericasUS$981,226.3m6.8%24.1%
3 United KingdomEuropeUS$157,394.7m5.8%24.9%


Our data & modelling approach

Data coverage

Data refers to B2C enterprises. Figures are based on the sale of physical goods via digital channels to a private end consumer. The following are not included: digitally distributed services, digital media, B2B, and the digital purchase or resale of used, defective, or repaired goods.

Modelling approach

Market sizes are estimated by using a top-down and bottom-up approach, combining financial reports, surveys, consumer data, key market indicators, and country-specific data (e.g. GDP, internet penetration).


Forecasts are made by using various techniques tailored to market behavior, e.g. S-curve function and exponential trend smoothing. Drivers include GDP per capita, consumer spending per capita, internet penetration, and population.

ECDB Sales Team

Learn more about our eCommerce Analytics Data Hub from our team of experts

Introduction to our platform
Explanation of our methodology
Presentation of use cases
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