eCommerce market in Uruguay

Uruguay is the 61st largest market for eCommerce with a predicted revenue of US$1,451.5 million by 2024, placing it ahead of Myanmar. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 3.2%, resulting in a projected market volume of US$1,643.7 million by 2028. With an expected increase of 4.2% in 2024, the Uruguayan eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Uruguay, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Uruguayan eCommerce market. Electronics is the largest market and accounts for 25.8% of the Uruguayan eCommerce revenue. It is followed by Fashion with 22.4%, Hobby & Leisure with 19.6%, Furniture & Homeware with 11.1%, Care Products with 7.8%, DIY with 7.8%, and Grocery with the remaining 5.6%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Uruguayan retail market, the online share is 11.7% and will increase by an average of 8.8% to 16.4% by 2028.