Amazon is the marketplace with the highest GMV in the global eCommerce market with US$766,761.4
million generated in this market in 2022. Amazon is followed by Tmall and Taobao with a
generated GMV of US$689,036.0 million and US$688,700.5 million in the selected market. In
general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes,
shipping fees, or additional charges, before taking into account deductions such as discounts or
returns. The top marketplace ranking for the global eCommerce market is based on the top
marketplace brands according to GMV in this market in the year 2022.\nBy using the filters
provided below, the list of marketplace brands can be narrowed down according to different types
of research questions.
Select a market: Understand the market you are interested in by selecting a category and country.
Filter results: Drill down the ranking by different KPIs.