Category ranking
Largest product categories in global eCommerce
Consumer Electronics is the largest category in the global eCommerce market with eCommerce revenues of US$629,085.5 million in 2023. Followed by Apparel with sales of US$588,311.3 million and then Electrical Appliances with sales of US$397,020.4 million. The ranking is based on the top categories by eCommerce revenue in this market in 2023. Market revenue represents B2C sales of physical goods including VAT. By using the filters provided below, the list of categories can be narrowed down according to different types of research questions.
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| Rank | Category | Main category | Filtered eCommerce revenue/share Refers to the eCommerce revenue of the category within the selected filters in 2023. Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates. | Total eCommerce revenue Refers to the global unfiltered eCommerce revenue of the category in 2023. Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates. | Growth Global unfiltered eCommerce revenue growth refers to 2023/2022 | Online share The online share refers to the proportion of retail volume in the category that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. Data refers to 2023. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 1 (1) | Consumer Electronics | Electronics | US$629,085.5m 100.0% | US$629,085.5m | 4.3% | 38.9% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 (2) | Apparel | Fashion | US$588,311.3m 100.0% | US$588,311.3m | 7.6% | 31.3% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 (3) | Electrical Appliances | Electronics | US$397,020.4m 100.0% | US$397,020.4m | 4.9% | 34.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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