Category ranking

Largest product categories in global eCommerce

Consumer Electronics is the largest category in the global eCommerce market with eCommerce revenues of US$664,643.0 million in 2023. Followed by Apparel with sales of US$644,467.6 million and then Electrical Appliances with sales of US$450,416.6 million. The ranking is based on the top categories by eCommerce revenue in this market in 2023. Market revenue represents B2C sales of physical goods including VAT. By using the filters provided below, the list of categories can be narrowed down according to different types of research questions.

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Search results

Rank Category Main category Filtered eCommerce revenue/share
Total eCommerce revenue
Growth
Online share
1
(1)
Consumer ElectronicsElectronicsUS$664,643.0m
100.0%
US$664,643.0m7.5%38.9%
2
(2)
ApparelFashionUS$644,467.6m
100.0%
US$644,467.6m11.5%31.3%
3
(3)
Electrical AppliancesElectronicsUS$450,416.6m
100.0%
US$450,416.6m10.4%34.0%
4
(4)
FootwearFashionUS$401,370.8m
100.0%
US$401,370.8m7.0%26.5%
5
(5)
Personal CareCare ProductsUS$281,427.1m
100.0%
US$281,427.1m7.8%31.8%

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