Global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.

Market development

eCommerce revenue development in the global Consumer Electronics market

The global Consumer Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$780,762.7 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%. The Consumer Electronics eCommerce market is a sub-market of the Electronics market and accounts for 69.5% within this market. Further categories within the Electronics market are: Electrical Appliances.

eCommerce revenue development in the global Consumer Electronics market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Consumer Electronics market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 3.8 20.5 24.8 12.7 28.6 36.5 58.4 91.3
AOV (in US$) 59.7 61.1 19.8 81.4 75.4 16.1 30.1 83.0
CVR (in %) 3.8 20.5 24.8 12.7 28.6 36.5 58.4 91.3
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Consumer Electronics market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Consumer Electronics retail market, the online share is 38.9% and will increase by an average of 6.3% to 49.6% by 2027.

eCommerce online share of the total Consumer Electronics market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 34.6% 8.6% 95.4% 10.6% 67.9% 92.2% 90.1% 20.6%

Top stores

Top five Consumer Electronics online stores worldwide by net sales 2022

With sales in the global Consumer Electronics market, apple.com generated a revenue of US$56,564.9 million in 2022, which means it is the leading online store in this market. The global Consumer Electronics ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Consumer Electronics.

eCommerce net sales generated in the Consumer Electronics market in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
Favicon no-access-0 no-access-0
US$900.0m
20.7%
US$8,300.0m 8.3%
Favicon no-access-1 no-access-1
US$550.0m
12.0%
US$4,600.0m 12.4%
Favicon no-access-2 no-access-2
US$470.0m
3.9%
US$1,190.0m 33.6%
Favicon no-access-3 no-access-3
US$430.0m
20.6%
US$2,122.0m 18.0%
Favicon no-access-4 no-access-4
US$370.0m
20.7%
US$1,814.0m 12.6%

See further stores

Worldwide - Consumer Electronics Worldwide - All Categories

Market definition

Definition of the Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computers
  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables

Out-of-scope

  • Household appliances
  • Personal care appliances
  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software

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