Global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
Market development
eCommerce revenue development in the global Tablets market
The global Tablets eCommerce market is expected to increase over the next years. It is predicted to reach US$21,308.1 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.5%. The Tablets eCommerce market is a sub-market of the Computing market and accounts for 12.2% within this market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Other Computing.
eCommerce revenue development in the global Tablets market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Tablets market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 10.8 | 74.1 | 26.4 | 2.4 | 28.1 | 82.6 | 97.0 | 77.3 |
| AOV (in US$) | 0.5 | 0.9 | 0.3 | 0.1 | 0.5 | 0.4 | 0.2 | 0.8 |
| CVR (in %) | 8.3 | 65.5 | 40.1 | 23.7 | 55.5 | 60.9 | 33.0 | 38.9 |
Market definition
Definition of the Tablets market within the Electronics market
Market definition: Electronics > Consumer Electronics > Computing > Tablets The category Tablets includes the online trade of tablets (e.g. ipad, samsung galaxy tab, lg optimus pad), kids' tablets, gaming tablets, and more. This category does not cover 2-in-1 convertible tablets and tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tablets (e.g. iPad, Samsung Galaxy Tab, LG Optimus Pad)
- Kids' tablets
- Gaming tablets
- eBook readers
Out-of-scope
- 2-in-1 convertible tablets
- Tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations)
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