Global Electronics market

Market development

eCommerce revenue development in the global TV & Video market

The global TV & Video eCommerce market is expected to increase over the next years. It is predicted to reach US$78,915.1 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.1%. The TV & Video eCommerce market is a sub-market of the Consumer Electronics market and accounts for 10.9% within this market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and Telecommunications.

eCommerce revenue development in the global TV & Video market

in million US$

eCommerce revenue growth in the global TV & Video market

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)25.368.

Online share

eCommerce online share of the total TV & Video market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global TV & Video retail market, the online share is 42.8% and will increase by an average of 4.9% to 51.8% by 2028.

eCommerce online share of the total TV & Video market

in %
Online share (in %)40.6%42.5%64.1%79.6%73.9%47.2%51.8%23.2%

Market definition

Definition of the TV & Video market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video The category TV & Video includes the online trade of TVs, digital/ streaming media players and blu-ray and dvd players and recorders. This category does not cover projectors and screens, streaming services or subscriptions or tv mounting and installation services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • TVs
  • Digital/ streaming media players
  • Blu-ray and DVD players and recorders


  • Projectors and screens
  • Streaming services or subscriptions
  • TV mounting and installation services